SHOW & SHINE VENDORS

On July 12th, 2026... reach thousands of car lovers craving food, products, and an epic experience.

Why Set Up Shop at a Street Wheelers Event?

This isn’t just an event… it’s Southern Alberta’s Biggest Car Show! Each year it’s packed with passionate car lovers, families, and thrill-seekers. Whether you’re serving up the best eats or showcasing your automotive gear, this is the place to connect with your ideal audience and drive real engagement.

Apply as Merch Vendor
Apply as Food Vendor

WHERE IS SHOW & SHINE LOCATED?

This incredible takes place in the heart of downtown Lethbridge at Galt Gardens, a central and iconic green space that transforms into a vibrant showcase of classic, custom, and performance vehicles. Surrounded by plenty of local businesses and tonnes of foot traffic, Galt Gardens provides the perfect backdrop for this must-see summer event.

Get Your Business in the Fast Lane in the Driver’s Seat in the Winner’s Circle

If you sell it, serve it, or showcase it to car enthusiasts, this is your crowd! Street Wheelers attracts thousands of fans—make sure your business is in the mix. Check out the vendor categories below!

Merchandise Vendor

Showcase parts, apparel, and specialty gear designed to ignite every car enthusiast’s passion.

Gear up with fans who crave exclusive finds!

Food Vendor

Serve up delicious food and drinks to thousands of hungry car enthusiasts during the event.

Hundreds of food lovers excited to eat!

Got Questions? We’ve Got Answers!

From vendor setup to all the important details, we’ve got everything you need to know to get your business on the fast track. Check out our most common questions below and get ready to join the action!

Food Vendors:

  • Food Truck Slot: $100
    Includes space for one food truck in the designated vendor row.

  • Additional 10′ x 10′ Space: $50
    Add extra space next to your food truck if needed.

Merchandise Vendors:

  • 10′ x 20′ Vendor Space: $100
    Includes a dedicated space in vendor row for your merchandise booth.

  • Additional 10′ x 10′ Space: $50
    Perfect if you need a little extra room to showcase your products.

It’s easy! Hit that “Apply” button, fill out your details, and you’ll be on your way to locking in your space. Don’t wait—spots fill fast!

Yep, depending on your product or service, you may need a local business license or health permits, especially for food vendors. Make sure to check your local regulations before hitting the track.

Food Vendors:
The application deadline to secure a food truck spot is June 13. Spaces are limited and fill up quickly, so we recommend applying early.

Merchandise Vendors:
There is no official cut-off date for merchandise vendor applications. However, spaces are available on a first-come, first-served basis, so early registration is encouraged to guarantee your spot.

Just like a pit crew, we’ve got the perfect spot for you. Check out our sponsorship tiers and find the one that fits your speed. We’ll make sure your brand gets the high-speed exposure it deserves!

Become a Sponsor

Elevate your brand by joining us as a sponsor. Let’s put your name in front of thousands of car enthusiasts.

 

Start Your Sponsorship

Explore Upcoming Events

Don’t miss out on the action! Check out all the exciting events we have coming up.

 

See Event Schedule